Job Position: Head of Marketing & Communications
Job Description: Dubai – Leading, driving and overseeing all market activities of the Segment, develop fully integrated marketing plan strategy and ensuring the marketing team effectively fulfills the segment marketing strategy in line with the overall group strategy, with direct reports to the Managing Director of the marketing segment. Essentially tasked with understanding the mindsets and capturing the imaginations of consumers, investors, business leaders, and key influencers in the business’s market. Principal Accountabilities Strategic Marketing Develop brands strategic plan involving; market analysis, market segmentation. Brand positioning, brand packaging, product positioning, creation of value propositions, value drivers and promotional campaigns for the full diverse portfolio of the segment which involved different types of products Analyze local and international markets (competitor’s analysis, price points, features, performance) and conduct consumer researches to identify marketing… opportunities In collaboration with the business unit heads, identify Unique Selling Points (USP) / Value Propositions for each business and product Guide the marketing manager in developing campaigns for the assigned business unit. Review and Endorse the campaigns after confirming its alignment to the marketing and communication strategy. Work closely with product management team to define various effective marketing materials and programs Analyzing and approving potential strategic partner relationship for company marketing Brand Management Own and manage Segment brand experience, visual identity, web site, etc. In collaboration with Group Communication, develop and maintain brand and visual identity guidelines. Ensures consistent adherence to guidelines for all marketing materials and activities Manage the presentation of key brands and implementation of the brand guidelines and related identic designs with third party associates / stakeholders in the UAE and abroad Marketing…see more details
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