Job Position: Manager, Digital Marketing Campaign Analyst
Job Description: Samsung – Dubai – Position Summary The Digital Marketing Analyst should ideally have hands on working experience marketing automation, audience research, customer experience, and ad serving platforms across paid channels to deliver an integrated and comprehensive analysis of consumer data. The role is focused on driving effective analysis that can inform campaign planning and measurement in an effort to optimize customer acquisition, lead generation and sales conversion. Role and Responsibilities Position Responsibilities: * Develop a deep understanding of the business, priorities, to advise on suitable measurement strategies Analyze online user behavior, conversion data and customer journeys to deliver a funnel analysis and multi-channel attribution and generate cross-channel recommendation Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns Develop metrics & KPI frameworks, dashboards and measurement scorecards for user behavior & conversion data… with technical resources to guide and QA the implementations. Partner with planning, strategy and account services teams to provide business insights through online secondary research and analyzing consumer behavior data for developing case studies for awards & internal circulation. Become go-to-expert for any data requests & researches related to growth of digital & social media channels, best practices & examples. Skills and Qualifications The role requires excellent business acumen and good stakeholder management as well as technical skills and experience in data analysis, defining trends and generating insights. Experience in working within a marketing/business intelligence environment Solid understanding of online conversion optimization and UX principles High level of experience working with analytical softwares (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.) Thorough understanding of attribution models, customer cohorts, and data analysis -SQL experience is a huge…see more details
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