Job Position: Director – Performance Marketing
Job Description: Publicis Media – Dubai – landscape, set the data and tech infrastructure, and work with client stakeholders across multiple digital disciplines (Search, Social, Programmatic, DMP, Video, E-comm) to propose and defend media spend across all performance based marketing channels. The Performance Director will manage and coordinate a team of search, display, social, programmatic, mobile, video and affiliate Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience are essential, along with deep experience in online marketing and digital media. Role Objectives: Account Management Increases account profitability by introducing products and services within the PM suite and delivering on the client business. Evolves PM image as a consultancy group by understanding and introducing PM practices. Develops, manages, and monitors client revenue forecasts Implements holistic media… planning (Search, Social, Programmatic, DMP, Video, E-comm) Introduces Process Development Input, Quality Assurance, and Best Practices Input Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business Prepares and presents annual financial plans and human resources plans Ensures timely closing of campaigns, reduce aging balance, and constantly follows up on the account cash flow Performance Media and Client Leadership Develops and fosters account relationships. Working towards 100% account retention Develops a complete understanding of the client’s goals, needs, and expectations Works within client relationships to champion initiatives that drive marketing decisions across digital channels Attends client meetings on an ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations Advocates…see more details
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