Job Position: Department Manager – Senior Brand Manager
Job Description: National Housing Company – Riyadh – Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Sakani Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities for different products / Brand including: 1. Off-Plan 2. Self-Construction 3. Ready Made Units – MoH 4. Market – Ready Made Units 5. Lands 6. Military Program 7. Youth Program 8. New Product Development 9. Financial Solutions · Coordinate and Participate in Initiative Master Communication (IMC) Plan process specific to above brand to develop their IMC plan. Skills Product Quality Initiatives:Be a part of the project team for all product offering changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted. Pricing Strategy Implementation:Conduct competitor/ market place analysis for the brand and propose options to be considered by the product owners Marketing Manager to determine the relevant pricing strategy in a given market. Price Analysis and Management:Contribute by having an in-depth understanding of his/her brand position in market and by liaising with the National Housing Company (NHC) to develop a change to the price of the product. The scenarios are discussed with the product owner Marketing Manager then presented for review and approved or rejected by the Agency Head as part of the Price Analysis and Management Process. · The Reationship Managers (RM’s) team from National Housing Company is the responsible for implementing the price change with the developer. Integrated Marketing Communication · Participate in the development of an IMC Planning Brief specific to his/her brands, and submitted to the products Marketing Manager who obtains approval from the products Owners Top Management. · Monitor the progress of all communication initiatives for his/her brands. · Respo…see more details
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