Job Position: Marketing Director (F&B)
Job Description: Big Fish Recruitment – Dubai – A leading Food &Beverage company is looking to hire for a Marketing Director – F&B. The scope is to provide guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brands. The main goal is to increase the company’s market share and maximize revenues to thrive against competitors. REQUIREMENTS REQUIREMENT: – Excellent English and Arabic (spoken & written) – Minimum of fifteen years’ experience in marketing and / or five years’ experience as Head/Director position – Bachelor of Degree (preferably Master’s in Marketing) – Proven track record of success in senior marketing roles. DUTIES: – Design and implement comprehensive marketing strategies to create awareness of the company’s business activities. – Overseeing implementation of the Marketing strategy – including campaigns, events, digital… marketing, and PR. – Ensure the entire brand building strategies are implemented in all the restaurants. – Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships. – Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations. – Control budgets and allocate resources amongst projects. – Provide service leadership related to Marketing and Communications of business. – Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. – Guiding the day to day activities of the marketing team. – Undertake continuous analysis of competitive environment and consumer trends. PERFORMANCE CRITERIA: – Set of competencies; – KPI’s; – Objectives…see more details
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