Job Position: Marketing Specialist – Online Business
Job Description: Mushera Retrip – Jeddah, Makkah – Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Reports findings and results to upper management and executives Skills BS/MS degree in marketing or a related field Proven working experience in digital marketing 3 years Min Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google AdWords campaigns Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Video editing skills: Website and social media content will not just be text but frequently visual as well Web development skills: A…see more details
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