Job Position: Senior Vice President – Marketing – Online/Internet – IIM/MDI/ISB (8-12 yrs)
Job Description: Bahrain – Senior Vice President – Marketing – Online/Internet – IIM/MDI/ISB (8-12 yrs) Bahrain Job Code: 573915 Individual will work closely with Business Head and Product, is a critical member of the team to developing a strong brand and a profitable business. The person will need to lead interactions across multiple stakeholders internal teams and external partners to deliver on the KRAs Will oversee and manage brand strategy as well as corresponding brand elements in order to maximize the brand’s equity for the business Key Responsibilities : – Developing strategies for the brand in alignment with overall business plans. – Plan strategies and execute marketing plans to establish and maintain brand presence in the market. – Responsible for strategizing and implementing media across ATL, BTL and Digital – Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand. – Conduct competitive strategic analysis, consumer segmentation, and consumer insights – Providing strategic guidance to the team to develop strategies for detailed marketing plans and execution – Overseeing Annual plans, budgets on brands Requirement : – MBA from Tier 1 Institute – Overall 8+ years- experience post MBA – 3+ Years of experience in Brand Management, Brand Strategy & Planning – People Management experience of 2+ Years – Extensive exposure to TVC’s, Media Planning & Management – Proven expertise around consumer insights and market intelligence – Preferably understands Internet business, digital product ecosystem Reporting Structure Reports to the CMO of Infoedge…see more details
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