Job Position: E – Key Account Manager
Job Description: L’Oreal Middle East – United Arab Emirates – – Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web. – Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective. – Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers. – Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase. – Works closely with marketing to define the consumer experience and e-merchandising. – Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, and profit optimization). – Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies. – Ensures that the brand presence and journey online is consistent with overall brand standards and strategy. – Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site – Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands). REQUIREMENTS KJA: – Achieve turnover target between 600k$ to 900k$ – Set up a JBP with: Souq, Noon, Sivvi, Boutiquat, Namshi – Get the right counterparts for our investments – Have all assortments updated – Ensure best in class store experience – Integrate all playbook learnings to our business IBO: – Build a partner relationship with the key players – Gain in commercial agility: shadow well strong commercial profiles – Balance well between when to negotiate and when to give in PMO: – Lead a cross functional team (mkt, supply, finance) that makes ecommerce the priority ABOUT THE COMPANY For more than a century, we have devoted our energy and our comp…see more details
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