Job Position: Trade Marketing Manager- Wojooh
Job Description: Chalhoub Group – Dubai – Retail Trade Marketing Manager- Wojooh We are currently recruiting a dynamic, high energy and regionally experienced Retail Trade Marketing Manager with a strong proven track record of driving footfall to stores, creating and executing seasonal marketing campaigns and leading a team of motivated Retail Marketing Executives and Trade Marketers across the GCC As the Retail Trade Marketing Manager, you will be assisting the Head of Marketing in deploying the brand strategy to generate traffic in store, increase average baskets and customer frequency, implement Retailtainment. Also, You will Plan all of Wojooh’s executions in all channels, utilising both inside and outside resources (e.g. retail, digital, marketing, commercial and distributors), to deliver our unique value proposition to our customers and achieve competitive advantage while delivering the best customer experience You will be responsible for managing the human capital in your area, ensuring excellence of marketing… performance. Main Responsibilities: Drive traffic to store and improve store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross-sell & upsell sales and services. Implementing marketing strategies & action plan given by the Head of Marketing to improve brand’s performance. Demonstrable experience in launching Go To Market (GTM) programmes developing the yearly calendar or campaigns and locally lead initiatives Responsible for consumer knowledge, segmentation and lifecycle by country/city/store. Supervising the execution of the marketing action plan of the local markets & analyzing results (Store events, promotions, campaigns). Optimizing service & in-store experience: Assist with the implementation of a service strategy Implement innovative services, activities as part of Retailtainment Defines store action plans across all markets Lead and deliver integrated marketing campaigns designed…see more details
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