Regional Head – Customer Marketing – Alcobev Firm (12-15 yrs) | UAE

Job Position: Regional Head – Customer Marketing – Alcobev Firm (12-15 yrs)
Job Description: Dubai – Position Name: Regional Customer Marketing Head – Middle East & UAE, Africa, SE Asia Reports to: Sales Head – International Business Markets covered – Middle East & UAE, Africa, SE Asia Please note: Only applicants currently based out of Dubai/Middle East will be considered. PURPOSE OF THE ROLE: The role helps laying out brand/cluster Gameplan by prioritizing inputs thereby ensuring Brand Health and meet RPC brand wise P&L objectives. The role requires to design and implement customer marketing activities that will help achieve NSV and market share ambitions of all the brands /portfolio in the region.Develop and execute the Trade marketing strategy for USL which would include Trade Marketing programs, improvement of brand performance, analysis and prediction of industry trends and driving the right conversations in SNOP to ensure achievement of market share gain objectives TYPICAL ROLE REQUIREMENTS Qualification: – MBA in Sales & Marketing Experience: – 12-15 years… and review mechanisms for its monitoring Brand Strategy : (Qualitative ) – Design and ensure implementation of image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness, and recall – Oversee creation and execution of annual/quarterly calendar for Regional Customer Marketing programs – Conduct feasibility studies for new products to be launched, and ensure generation of trials for the brands – Oversee vendor management with respect to selecting and evaluating vendors – Work in coordination with the HO brand teams, HO customer marketing teams and the regional sales teams, to ensure enhancement of brand equity and achievement of sales targets in the respective outlets – Conduct detailed activation planning in line national calendar for FY and every quarter – Be responsible for RASP Budget ownership and allocation – Be Accountable for execution of channel programs and brand level activations – Oversee Outdoor visibility…see more details

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