Job Position: Senior Manager Sports Marketing – GCC
Job Description: Adidas – Dubai – Purpose & Overall Relevance for the Organisation: Drive the development of the Global Sports Marketing Strategy for Football, Running and Training by providing sporting and regional insights to ensure strong adidas brand visibility and Asset Activation in the GCC. Key Responsibilities: Assist in identifying and signing the best current and next generation players and athletes across football, running and training. To service Sports Marketing Assets, Partners and Federations including negotiating and maintenance of contracts. Act as liaison between players, athletes and adidas internal departments, including business units, brand activation, PR/newsroom and Trade Marketing. To develop and manage contracted players and athletes seeding program. Share professional knowledge and reports of the industry landscape to improve cross functional teams’ understanding of the broader sporting landscape in the GCC. Provide input into local marketing strategy based on global guidelines… and regional insights. Recommend and participate in the planning for future adidas projects and partnerships; Work closely with the Senior Manager of Brand Activation to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels. Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances. Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy. Responsible for management of Global Sports Marketing Budget and monitoring Sports Marketing financials (costs, return of investment, planning). KPI’s: GCC Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment). Growth of Performance Categories Market Share within the GCC. EM Net Sales, Category growth, FPST and DTC/E-com traffic. MWB compliance. Key Relationships: Business…see more details
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