Job Position: Workshops Manager / Taqa for Marketing Oil Products
Job Description: Taqa, Dhofar – Purpose of role: The role is responsible for the acquisition and key account management of Workshops with volume, GM, and product mix targets This role is responsible for planning and implementing Castrol s Winning in Market Place strategy for product brands in Workshops channel. This role works very closely with the sales team to implement the WORKSHOPS offer on the ground. The role develops & executes mechanics advocacy and loyalty program, tracks the program effectiveness against agreed KPIs and adapt plans accordingly. It is responsible for the Micro..marketing program and monitor the progress against agreed KPIs and adapt plans accordingly to maximize business returns. Key Results/ Account..abilities expected from role: Plan Lead, plan and executes workshops acquisition plan in accordance to the annual plan Lead the development and execution of WORKSHOPS/mechanics advocacy programs and Micro marketing annual plan including market identification, KPI setting, volume and GM targets. Work with sales team to develop the detailed roll out plan with aligned the KPIs Lead the establishment of online and offline platform for the WORKSHOPS/mechanics advocacy program Support the General Manager in developing customer acquisition, loyalty and trade up strategies for branded workshop channel Execute Manage and maintain the relationship with Workshops using best..in..class Key account management strategies relevant to the Egyptian market Deliver planned programs including channel offer, mechanics training and micro..marketing programs through consolidating inputs from brand team, and Sales network Implement the online and offline advocacy program, coordinating with the Brand and communications team and sales network to ensure its effectiveness and sustainability. Work with agencies to develop and produce tools and contents for both WORKSHOPS/mechanics advocacy program, branded workshop offer and Micro..marketing with the support from global offer development team Manage the…see more details
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