Job Position: Marketing & PR Coordinator – Center for Continuing Education
Job Description: American University of Kuwait – Kuwait – To plan, coordinate and implement Center for Continuing Education Marketing, Public Relations and graphic design Plan in order to contribute to its business objectives reputation and improve market position. Duties and Responsibilities: Develop Marketing & PR plan and provide oversight of assigned marketing projects, including marketing consultation, establishing goals and objectives, providing creative communication direction, exercising strategies to implement marketing efforts, and working collaboratively with AUK personnel and external corporations to help advance the goals of CCE. Coordinate projects with in-house Marketing & PR team, external media buying and creative agencies, and production companies to develop communications to reach CCE goals. This includes managing timelines, presenting work, creating written plans, tracking progress, and working with and providing direction to staff. Plan and coordinate special internal and external Marketing & PR events, overseeing planning details and execution, and contributing a strong creative vision that attracts participants. Design and create advertisement materials, Social media materials, write press releases, speeches, flyers, certificates, publications and create promotional presentation content. The Marketing & PR Coordinator must be an expert with state-of-art software to produce accurate and innovative graphic designs; such as Photoshop, Illustrator, InDesign, and Freehand. Manage CCE media relations, social media accounts, SMS requests and website updates with relevant Marketing & PR and IT teams Evaluate the effectiveness of marketing and promotional efforts. Assist in research and data collection regarding target audiences in order to establish better strategies. Assist in research and data analysis of competitors to improve strategies. Build relationships and interface with AUK organizations, departments and committees to provide efficient and effective marketing services. Develop relations…see more details
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