Job Position: Vice President Digital Marketing & Strategy
Job Description: The First Group – Dubai – We are a British-owned and internationally acclaimed property developer based in Dubai, UAE. We have earned a reputation as one of the premier private property developers, both locally in Dubai and throughout the region. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts. Over the past 12 years, our company has grown its sales and marketing channels throughout the region and globally, with a presence established in Saudi Arabia, Nigeria, Ghana, Russia, Azerbaijan, Turkey and India. To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with Award Winning Sales & Marketing Tools, A state of the Art Showroom featuring Dubai’s only Virtual Helicopter Tour and Endorsements from a number of international sporting celebrities. Job Description The primary… role for the VP of Digital Marketing is to oversee the company’s Online Marketing and Analysis division to optimize online lead generation and electronic communication. This role is a senior level position and is responsible for developing and executing a digital transformation strategy across the enterprise to enhance revenue contribution from new prospects through higher conversions and existing owners with a greater penetration of reloads. Create and implement a comprehensive strategic plan for evolving the use of digital platforms to power up our current business and position the company to meet an aggressive expansion schedule. Oversee execution of SEM, SEO, social media and email/SMS campaigns to generate new prospects with an emphasis on lead quality and cost containment. Define client personas and customer journeys then construct the online programs and communication platforms to support these directions. Develop and mentor marketing managers and data analysts to ensure…see more details
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