Job Position: VAS Manager
Job Description: VIVA – Kuwait Telecom Company K.L.L – Kuwait – Participates in the development and implementation of the Marketing Department plans, in line with the corporate objectives. Directs and manages the VAS Unit mandates, providing leadership and facilitating work processes in order to achieve high performance standards. Ensures compliance with organizational policies, procedures and quality standards in the VAS Unit. Builds relationships to negotiate and secure partnerships with key VAS providers to provide VAS for Viva. Develops and maintains the mobile value – added services roadmap and aligns it to the Marketing Department’s strategy. Ensures the VAS portfolio diversification – both in term of revenue streams and content and services mix, by creating and reinforcing multiple verticals catering to each and every of VIVA customer Creates and monitors consistent VAS-specific marketing communications, including but not limited to proper brief, artwork, roadmap. Looks constantly for capability improvement – technology, solutions, partners in term of VAS content delivery. Putting together and updating proper tracking and reporting tools for close to real-time monitoring of the activity. Manages the commercial launch of mobile value – added services with technical and commercial counterparts to ensure execution of the go – to – market strategy. Manages the mobile value – added services lifecycle, revenues and profitability to ensure that the roadmap is executed according to plan. Develops and monitors mobile value – added services’ pricing to ensure that it is in line with the market. Develops and maintains mobile VAS portals in coordination with content management partners to ensure that the portal is updated with regular offerings and promotions. Monitors service providers’ performance and reports to relevant parties to take necessary performance improvement measures. Proposes and develops promotional activities for existing mobile value – added services to ensure …see more details
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