Assistant Manager- Marketing (Loyalty) | UAE

Job Position: Assistant Manager- Marketing (Loyalty)
Job Description: Babyshop – Dubai – Job Role:Platforms & Channels involved: Complete ownership of Babyshop’s Loyalty, CRM & CVM (Customer Value Management) ecosystem within the Landmark Shukran Rewards Program. SMS Email Online (Limited) App (Limited) Store Communication (Limited) Responsibilities: Plan & Chart out Babyshop’s CVM Calendar for the entire year for all 6 GCC countries. This entails: Building the action plan for BAU Tactical (Sale & promotional campaigns) & Thematic (Seasonal Product Launches) in conjunction with individual territory Retail & Marketing Teams. Conceptualize, design & deploy Special campaigns for Territories- These are crafted for specific business objectives, targeting at influencing certain customer behavior. The entire exercise has to be managed within the prescribed budget for Campaign & Platform costs. Campaign Execution: Execute Campaigns in sync with Territory Retail & Marketing Teams, with complete alignment in terms of Execution… to Business Targets Other: Organize the data extraction for Customer insight Surveys, and handle the data sharing with Research partners as and when required. Ensure the all major campaigns happening are reflected on the Shukran Webpage, Shukran App & Shukran Social Media. Meet every business requirement of using our Direct Marketing channel. Skills Solid Planning & Detailed Execution- Ability to plan & execute email & SMS campaigns at short notice. Understand & recognize the business impact of our Direct Marketing channels and take complete ownership of effective campaign execution within deadlines, every time. Thorough knowledge of Oracle Responsys Campaign management platform. Ability to quickly understand campaign measurement concepts. Ability to understand the Business requirements & find the best, quickest & most cost effective solutions. Ability to analyze data, and infer Business critical insights & at the same time be able to articulate the same…see more details

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Note: This advertisement for Assistant Manager- Marketing (Loyalty) maybe valid for one month from the date it was posted, so don’t miss the chance and apply now!

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