Job Position: Regional Marketing Director – MEAP
Job Description: Abbott – Dubai – JOB DESCRIPTION: THE POSITION: The Regional Marketing Director has responsibility to drive the MEAP marketing strategy to achieve top line sales, margin expansion, and superior customer satisfaction with Abbott and its products. S/he will Work with country marketing teams to build, review, and execute brand and TA plans Develop new customer solutions, tools, and platforms that can be applied within one or more MEAP affiliates to drive portfolio growth Drive standardization across the area and affiliates with the aim of finding marketing synergies across the region and/or between affiliates Improve resource allocation across the portfolio and affiliates to drive increased growth and profitability Identify and apply best practices as widely as possible within the region, EDP or the industry Drive new product launches through the development and execution of new mixes of marketing strategies across the region Set strategies & assess molecules to create the future MEAP… portfolio of products be they internally developed or brought in from outside partners CORE JOB RESPONSIBILITIES: Marketing: Lead the development of the marketing function and plans across MEAP. Significantly evolve the promotional model by developing a more robust insights generation capacity across affiliates and ensure their translation into value creation strategies. Accelerate the effective integration of new promotional channels within the marketing mix across the region. Ensure optimal investment decisions across affiliates, brands, customers and channels to accelerate growth. Effectively launch new products. Drive the execution of MEAP marketing plans throughout the year. With affiliates, develop mitigation and acceleration plans to exceed objectives Build the Future Portfolio: With key MEAP and EDP colleagues in marketing, business development, regulatory, and medical, develop and implement strategies to create the future EPD portfolio. Work cross-functionally…see more details
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