Job Position: Branding & Communications Director
Job Description: Careem – Saudi Arabia – Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people’s lives? There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organisation and make them partners in success. At Careem, our mission is to simplify & improve the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organisation that inspires and become a world-class institution from the region. Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is the MENA regions leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018. ABOUT THE ROLE The Marketing Director will lead the Marketing initiative across the country. The role requires a deep understanding of the activities that increase our KPI’s on awareness, rides and revenues. It includes building a strategy with deep insights into what works and doesn’t work for the Egyptian market. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including social media marketing, PR, event planning, strategic and conceptual thinking, content creation, team leadership and relationship management. Key responsibilities include: – Build a country marketing plan that includes promotions and partnerships to increase revenue and meet monthly targets in the area of responsibility that is correlated with the brand guidelines. – Develop the strategic vision and execute long-range plans based on in-…see more details
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