Job Position: Senior Brand Manager
Job Description: L’azurde for Jewelry – Riyadh – Category and consumer behaviour understanding, triggers and barriers Understanding of customer and consumer segmentation Understanding the industry regulations and constraints Understanding competitor offering and different segments and channels Acquiring a strong understanding of the brand positioning and branding guidelines Adapting and developing brand advertising campaigns across different channels Contributing to, and delivering the digital strategy Support in identifying market gaps and opportunities Support in insight mining and development Develop and deliver product launch plans and support Product concept and proposition development and execution Plan and Execute consumer promotions and activation Evaluate and use different communication channels and tools to generate traffic to retail stores Building advertising and promotion plans for driving sales (ATL & BTL) Developing advertising campaigns and designs to promote products and services Executing and monitoring of activity plans and communication Customizing material and activities for the regione Developing loyalty and retention programs Contributing to and executing the brand strategy Setting activity plans to deliver on the brand strategy Manage the daily relationship and interaction with agencies and the principal Inspire the creative team on briefs and projects Issue communication briefs and evaluate creative responses, designs and deliverables Plan the annual marketing spend Monitor and manage spending Ensure delivery of services and products Skills University Degree in Business Administration or Marketing A strong understanding of marketing concepts and execution Strong analytical skills with the ability to identify correlations and commonalities Hands on experience in new consumer promotions and advertising development Profecient in both Arabic and English language (written & spoken) Excellent computer skills with capabilities in web search, excel, power point …see more details
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