Job Position: Marketing Business Partner
Job Description: Schneider Electric – Dubai Silicon Oasis, Dubai – The Marketing Business Partner for Gulf Countries and Pakistan is responsible for ensuring that Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries, and that the demand generation for Schneider Electric offers is effectively and efficiently planned. Have a full understanding of the business and customer insight: business strategy, offer, segment and target audience characteristics. Generate foresight thinking for target customer relevant marketing communication and develop the marketing communication plan in line with the corporate/local business strategy. Contribute to the efficient generation of qualified sales leads. Drive spending optimization, based on ROI outcome and continuously measure and report KPI and ROI of all activities and programs. Set short and medium term objectives to achieve a desirable and relevant brand awareness, imagery, and to increase product… understanding and desire of the customers, which will grow the brand equity, customer base and lead generation over time. Adopt the global strategic direction and best practice in a locally relevant way. Formulate a fully integrated marketing communication mix (advertisement, PR, event, DM in both traditional and new media to generate marketing leads). Be the bridge builder between global processes and local business priorities, objectives and tactical reactiveness. Implement the ATL and BTL programs with excellence by leveraging agencies and networks within/outside the local organization. Deliver the output and monitor the progress to meet the annual targets in time with quality. Eliminate waste from local operations by continuously managing, tracking and reporting related expenses and their specific return via standardized marcom systems and make sure funds are allocated on high ROI activities following Marcom guidelines and optimizing local and global P&L. Prioritize the investment…see more details
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