Job Position: Marketing & Market Development Director
Job Description: Dubai – ·Lead the SI MEACAT Marketing and Market Development Team towards innovative upskilled Marketing Excellence. ·Lead the SI organization towards VBHC (Value Based Health Care) and cross MITG/SBU disease state initiatives. ·Lead Regional Market and Customer Insight by developing deep knowledge of region industry market attractiveness, competitive landscape & market analytics & by driving through the team customer insights, segmentation and develop value proposition ·Manage and prioritize the SI Market Development Plan by prioritizing market development potential opportunities and align with regional directives & orchestrate activities arising from PAA ·Develop and implement the SI regional Marketing plan by overseeing financial and demand forecasting, pricing and profitability strategy, metrics and performance measurement and you will be heavily involved in strategic planning, marketing mix strategy and portfolio management ·Review and Implement each SI pillar for MEACAT… for Disease State Activities & own and oversee team orchestration & collaboration to support MITG disease state management. You will also be involved in ·Introducing marketing operations expertise by developing SI digital marketing strategy to support ·Implementing operational marketing excellence & instil launch excellence and customer experience within the team, commercial team alignment & continually review customer satisfaction and demand generation while optimizing marketing effectiveness Must Haves ·BS/BA degree in marketing, economics, biomedical engineering or related Degree ·10+ years professional experience in a business function (Sales, Marketing, Business / Market Development) ·7+ years professional experience in Healthcare / Medical Devices in a regional role ·Strong People Management experience where you have lead a team to drive marketing strategy, annual goals and objectives ensuring at the same time you support and drive talent development across your team. ·Solid…see more details
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